Call for proposals for Media Campaign on Home Based Workers issues
Background
The United Nations Development Fund for Women (UN WOMEN) promotes gender equality, through working around the world with the governments, non-governmental organizations and networks, the UN and other development organizations. UN WOMEN brings its technical expertise in gender equality and links the global women's movement to the UN WOMEN Pakistan mission in order to strengthen the effectiveness, coordination, and quality of outputs of the UN mission on gender equality.

The concluding remarks of the CEDAW committee (May 2007) highlights the increase of feminization of poverty in Pakistan through unequal professional opportunities. Also, 75% of the labour force in Pakistan works in the informal sector and the human rights based approach requires a focus on excluded groups. Globally UN WOMEN focuses on the excluded women’s rights and asserts the need for addressing the lack of protection and invisibility of workers in the informal sector, particularly HBWs and women migrant workers. UN WOMEN builds on the excluded women’s leadership and capacity to advocate for relevant policies and programmes, budgets and processes.

Accordingly, UN WOMEN in collaboration with the Royal Norwegian Embassy planned a
three-year project on Home based workers, entitled, ‘Towards Gender Equality: Women's
Economic Empowerment- Home Based Workers (September 2008-August 2011),
through supporting the development of a National Home Based Workers Policy to
safeguard the rights of home based workers.

This programme supports the development of a national home based workers policy to safeguard the rights of home based workers. UN WOMEN Pakistan has provided technical support and advice to the Government and Civil Society Organizations on the Home Based Workers Policy draft. The finalized home based workers policy was handed over by the Civil Society Organizations to the Ministry of Women Development and Ministry of Labour and Manpower on November 6th 2009. UN WOMEN is now working towards endorsement and implementation of the home based worker policy. An inter-ministerial taskforce (with representation from Civil Society Organizations as well) is set up to follow up on the policy work and provincial consultations on Home Based Workers are in progress.

An essential aspect of the effective endorsement and implementation of the home based
workers policy, is raising public awareness around the importance of the home based
workers issue and its link to the policy. A ‘media campaign’ is planned and organisations
are invited to submit call for proposals for conducting a campaign on home based
workers issues.

The time period of this home based workers media campaign is July 2010- April 2011.

Specific Tasks and Responsibilities:

UN WOMEN invites proposals from Civil Society Organizations to undertake the following tasks:

• Produce printed, audio /video material including posters, leaflets, booklets, audio songs and documentaries on HBWs issues and their struggle.
• Raise awareness on home based workers issues through air time/add on TV/radio programmes, press conferences, consultations and publish it in newspapers involving media persons, journalists, correspondents, prominent columnist HBW workers and concern government departments/officials
• Disseminate the developed material to the stakeholders and follow up on activities to gauge the impact of the published material

Deliverables:

- Detailed work plan
-A consolidated report of the events including all meetings alongwith lists of participants as well as a comprehensive plan entailing the impact and the campaign follow up
-A mid term financial and narrative report
-Media campaign strategy
- Products developed as a result of the media campaign
-An audited financial statement with supporting vouchers

Criteria for selection:
The following criteria will be used to evaluate project proposals:

a) Quality of proposal, ensuring that the project has clear goals as well as explanations for how proposed activities will contribute to these goals.
b) Realism and feasibility of results
c) Institutional capacity to implement project
d) Clearly defined focus
e) Justifiable budget

The project is expected to start in July 2010.
Who can apply?
• Registered local non-governmental organizations

In a case where two or more organizations jointly submit a proposal, clearly state which organization represents the applicants and takes legal responsibility for administering and implementing the project.

Where to submit proposals

Project proposals and budgets must be submitted in English. Electronic proposals are not accepted and only hard copies delivered to the UN WOMEN Programme Office in Pakistan will be considered.

1. Name & Designation of Contact Person: Programme Officer, UN WOMEN
2. Address: UN WOMEN, House no. 124, Street 11, E-7, Islamabad
3. E-mail: unifem.pakistan@unifem.org


Only short-listed applicants will be contacted.

Deadline for submission: 22nd June 2010
Only short-listed applicants will be contacted.

Please note: organization registration documentation and audited financial statements may be requested at a later stage.

Guidelines for Project Proposals

Project proposals should be written in English and be limited to 6-7 pages, 12’’ Times New Roman, including budget. They should contain the following information:



Proposal section
Description

I. Organizational information (no more than ½ page)
- Name of organization
- Address
- Telephone and fax numbers and e-mail address
- Contact person
- Information on legal status
- Goal and mandate of organization
- Information on prior work related to women’s rights, particularly in the context of anti-discrimination
- Comparative advantage of the organization to implement the project
Total annual budget of organization(s) applying In cases of joint submissions by two or more organizations, please:
1. Clearly state which organization represents the applicants and takes legal responsibility for administering and implementing project;
2. Provide above information for each organization
II. Project title, duration and amount requested State Title, time frame for implementation of the project and amount requested from UN WOMEN.
III. Justification (no more than 1 page) Why should the project be implemented? How the proposed strategy is relevant to the situation?
IV. Results to be achieved (no more than ½ page) Indicate the long-term results (the impact this project could contribute to beyond its duration) and the concrete results that you expect to achieve within the duration of the project.

V. Activities (no more than 2 pages) What are the key activities to be implemented in the project? Include a timeline for undertaking them, and who will be responsible for each

VI. Challenges (no more than ½ page) What challenges and difficulties do you foresee facing this project and how do you plan to address them?
VII. Main partners Who will be your main partners on this project and what would be their roles?
VIII. Project Budget - Amount of funding requested. Budgets should be justified and realistic in light of the work envisioned. If partial funding is being sought, please also state the total project budget, and other sources already secured or which you are pursuing.
- Budget breakdown. Please note that UN WOMEN does not fund administrative costs above 10% of the total budget cost. Personnel costs may not exceed 20% of total project budget.